UI/UX

The most recent large UX project (not shown due to client confidentiality) was creating the UI/UX for a web app who’s focus is on environmental impacts. It involves presenting a large quantity of data palatably, and some individualized functionality. Previous to that I designed an extensive IoT user experience and interface, as well as establishing…

BRANDING

My background in advertising is with San Francisco’s branch of DraftFCB, (formerly Foote, Cone & Belding).  There I honed adherence and careful support of existing Fortune 500 brands. Brands I worked with included Avaya, Blue Shield, Compaq, Dockers, Janus, Slates, Taco Bell, and Zima. As an Art Director in the “Interactive” Department, I designed landing…

MOTION GRAPHICS

I’ve created various motion graphics through the years.  When I did ad campaigns for the clients at FCB, motion was invariably a factor.  I have done various animated logo concepts, as well as short video pieces.  Review some of my motion work here, on my Vimeo.

FILM/VIDEO

I studied film at the Vancouver Film School, in Vancouver, BC.  I have worked as a Director of Photography on a number of indie feature films.  As well as in many other crew positions on films of varying sizes. For a partial filmography you can look at my IMDB (under my maiden name, Indra Newlight),…

METHODOLOGY

My methodology is informal.  Working with various CEOs, Founders and Development teams, I’ve devised a process that works for short timelines and tight budgets.  I don’t adhere specifically to ‘Agile’ or anything more formal, though I try to urge pragmatic and linear thought wherever possible, as well as efficiency.  I work with the team and…

ABOUT

Hi, I’m Indra Newlight Pernell. I have a background in branding, web design, user interface design, user experience design, print, film/video and motion graphics. I currently work remotely on a contract basis, primarily on large-scale UI/UX, but I still do branding & graphic design as well.