UI/UX

The most recent large UX project was creating the UI/UX for a web app who’s focus is on environmental impacts. It involves presenting a large quantity of data palatably, and some individualized functionality.  I came in midstream to overhaul the user interface and also consult regarding the user experience, providing revisions to user flow as…

BRANDING

My background in advertising is with San Francisco’s branch of DraftFCB, (formerly Foote, Cone & Belding).  There I honed adherence and careful support of existing Fortune 500 brands. Brands I worked with included Avaya, Blue Shield, Compaq, Dockers, Janus, Slates, Taco Bell, and Zima. As an Art Director in the “Interactive” Department, I designed landing…

MOTION GRAPHICS

I’ve created various motion graphics through the years.  When I did ad campaigns for the clients at FCB, motion was invariably a factor.  I have done various animated logo concepts, as well as short video pieces.  Review some of my motion work here, on my Vimeo.

FILM/VIDEO

I studied film at the Vancouver Film School, in Vancouver, BC.  I have worked as a Director of Photography on a number of indie feature films.  As well as in many other crew positions on films of varying sizes. For a partial filmography you can look at my IMDB (under my maiden name, Indra Newlight),…

METHODOLOGY

My methodology is informal.  Working with various CEOs, Founders and Development teams, I’ve devised a process that works for short timelines and tight budgets.  I don’t adhere specifically to ‘Agile’ or anything more formal, though I try to urge pragmatic and linear thought wherever possible, as well as efficiency.  I work with the team and…

ABOUT

Hi, I’m Indra Newlight Pernell. I have a background in branding, web design, user interface design, user experience design, print, film/video and motion graphics. I currently work remotely on a contract basis, primarily on large-scale UI/UX, but I still do branding & graphic design as well.